Meta Pushes Its New AI Agent on Employees—but Eases Off on Tokenmaxxing
Meta is formally ending what amounted to a tokenmaxxing incentive program for employees. In an internal announcement this week, the social media giant told workers that their performance evaluations would no longer be dependent upon how much they used AI tools, three employees who received the message tell WIRED. But as Meta workers simultaneously begin testing a new agentic AI tool known as Hatch, they say their token consumption continues to surge.
Almost a year ago, Meta had said workers would be graded on their "AI-driven impact,” which in practice, meant evaluating the extent to which they used chatbots and agents to improve their day-to-day work, Business Insider reported at the time. Usage correlated with employees receiving labels such as “AI Native,” “AI First,” or “AI Enabled,” according to a lawsuitfiled in July by about two dozen employees arguing that Meta violated US anti-discrimination laws when laying...
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