CMO Chronicles: OpenText’s Kaustubh Patki on Outcomes, Adaptability and Why Marketing Is Still About People
Technology changes. Markets change. Channels change. People do not. Kaustubh Patki has arrived at that belief after more than 25 years in marketing, and he sees marketing at its core as still about understanding human needs, solving real problems and building trust.
Kaustubh has spent more than two decades in enterprise technology marketing, helping build market visibility and recognition for brands including RSA, Veritas, Micro Focus and OpenText. Today he is Field Marketing Leader – India at OpenText. He was drawn to marketing by the combination of creativity and business impact; enterprise technology, he says, happened almost by accident, but it quickly became a passion.
In this edition of CMO Chronicles, Kaustubh reflects on why marketing is about outcomes and not activity, why the goal is not the biggest stack but the most effective one, why brand and performance are not competing priorities, and why the legacy he values most...
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