Meta launches its own smart glasses brand at $299, breaking from the Ray-Ban name
TL;DR
Meta launched $299 smart glasses under its own brand, matching Ray-Ban Meta specs with 12MP camera and AI features.
Meta has launched smart glasses under its own brand for the first time, pricing the Adventurer and Fury models at $299 each. The glasses match the hardware specifications of the Ray-Ban Meta Gen 2, which starts at $359, but ship without the Ray-Ban branding and licensing premium. A third model called Starfire, designed in collaboration with Kylie Jenner, costs $399 and adds a distinctive angular frame.
The move is significant because Meta has until now relied entirely on EssilorLuxottica’s Ray-Ban brand to sell its smart glasses. EssilorLuxottica remains the manufacturing partner for the new lineup, but the Meta-branded models give the company direct control over pricing, distribution, and product identity. The glasses are available immediately at Meta’s website, Best Buy, Amazon, LensCrafters, and Sunglass Hut.
All three models carry...
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