Tim Cook’s Final Earnings Call: Record iPhone Sales and Future Pricing Woes

Demand for Apple’s iPhone and MacBook product lines surged during the third quarter of 2026, signaling record-breaking revenues for June. This was the toplining statement from Apple’s outgoing CEO, Tim Cook, during his final earnings call for the company on Thursday.

This news, which found iPhonesales increasing by 22% to $54 billion, Mac sales of $10 billion (thanks, in large part, to the popularity of its entry level MacBook Neo), the iPad at $6 billion, wearables, home and accessories at almost $8 billion, and services at $31 billion, was relayed with a celebratory tone as Apple raked in roughly $109 billion in net sales for almost $30 billion in net income during the quarter.

“It’s an incredibly strong iPhone and Mac product cycle that has really yielded demand beyond our expectations,” Cook said.

Yet concerns about future price hikes dampened the discussion, given the ongoing global...

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