Meta launches cheaper smart glasses without Ray-Ban
For the past three years, “Meta” and “Ray-Ban” have been synonymous in the smart glasses space. Not anymore. Yesterday, I slipped on several pairs of Meta Glasses — no Ray-Bans — in three different styles and seven colors. One style, I was told several times by various enthusiastic Meta spokespeople, is a collaboration with socialite and reality TV star Kylie Jenner.
Meta could’ve struck out on its own from the get-go, but teaming up with EssilorLuxottica and the Ray-Ban brand was a savvy move in entering the smart glasses space. Previous smart glasses looked straight out of a sci-fi flick, or were just dorky enough to be unappealing. Ray-Ban lending its iconic silhouettes, name recognition, and cultural cachet helped give Meta’s glasses an air of legitimacy. The fact that these smart glasses truly looked like ordinary glasses you wouldn’t be ashamed of wearing was a simple but inspired design choice....
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