Meta Expands AI Across WhatsApp, Messenger, And Instagram
Meta has announced the global expansion of its AI-powered Business Agent across WhatsApp, Messenger, and Instagram, aiming to make automated customer engagement a core part of its messaging ecosystem.
Messaging has already become a primary customer engagement channel for many businesses. Consumers often prefer sending a message rather than making a phone call or submitting a support ticket.
Meta says more than one million businesses are already using Business Agents on WhatsApp and Messenger. The company also noted that more than one billion active conversations between businesses and customers take place daily across WhatsApp, Messenger, and Instagram.
The scale of those interactions helps explain why Meta sees automation as a strategic opportunity.
According to the company, businesses can deploy the agent within minutes or connect it to existing enterprise systems. The agent can answer customer questions, recommend products, book appointments, qualify leads, route conversations to human representatives, and help complete...
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