MAHA wants to make cotton the new beef tallow
In between beef tallow fries, raw milk, and vaccine denialism, Make America Healthy Again figureheads have set their sights on another slice of life: our clothing.
“The MAHA movement doesn’t stop with what we EAT — It’s also about what we WEAR,” Secretary of Agriculture Brooke Rollins said in a post on X in late May. “For decades, America offshored textile jobs and allowed foreign synthetic, plastic-based materials to take over the clothing market.” Rollins went on Fox News to promote a new Department of Agriculture campaign dubbed “the Great American Cotton Plan,” an initiative that promises subsidies for American cotton farmers, revitalization of domestic manufacturing, more favorable trade policies with other countries, and a marketing campaign aimed at consumers that urges them to buy “plant, not plastic.” The campaign is at least partially a problem of the Trump administration’s own making: Cotton farmers themselves have saidtariffs and...
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