Meta Brings Incognito AI Chats To WhatsApp Amid Privacy Concerns
Meta has introduced an “incognito” mode for Meta AI on WhatsApp, positioning privacy as a core feature rather than an optional setting. The company said conversations in the new Incognito Chat mode will be processed in a “secure environment” that even Meta cannot access. Chats will not be saved by default and will disappear once the session ends.
As artificial intelligence assistants become part of everyday communication, the conversation around privacy is moving far beyond social media tracking or app permissions. The concern now is far more personal: what happens to the sensitive information people share with AI systems during conversations?
AI chatbots are no longer being used only for casual prompts or search-style queries. Users increasingly ask questions tied to finances, work, health, relationships, and personal decisions. In many cases, these interactions contain information people would never normally share publicly.
AI companies are now under growing pressure to...
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