Mark Zuckerberg Is Putting All His Chips on an AI Future, Whether You Want It or Not

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Meta is betting big on AI. But will CEO Mark Zuckerberg’s investment in the technology ultimately pay off? That’s one of the major questions lingering after Wednesday’s earnings call, which announced Meta’s second-quarter loss of over $4.6 billion in its Reality Labs sector.

Throughout the hour-long call, Zuckerberg spoke about Meta’s business across its slate of social media apps – Facebook, Instagram, Threads and WhatsApp – and the overall message he kept driving home was the role of AI within the company and for the people using Meta’s products daily.

At the center of all this is MuseSpark, the AI model created by Meta’s Superintelligence Labs. With it, Zuckerberg said Meta is hard at work on making a variety of AI agents to streamline workflows for small businesses and enhance the lives of individual Meta users.

“Soon we will have agents that can work 24/7 on your behalf to...

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