Manufactured Trust? An Analysis of Invited Reviews in the Prop Trading Industry
Trust has become one of the most valuable currencies in the proprietary trading industry. With prop firms promising left and right how trustworthy they are, traders look for more signals to determine which firm they can truly trust, such as Trustpilot reviews.
A Trustpilot rating can change how a prop firm is perceived long before a trader opens an account.
But how trustworthy are Trustpilot reviews, to be exact?
Online reviews have become more than customer feedback. They're part of how firms present themselves to the market. Some customers decide on their own to share an experience. However, not every review starts with the customer; some begin with the firm.
A review invitation can be sent after a positive interaction, giving businesses some control over when they're asking customers for feedback. That timing doesn't change what a customer writes, but it can influence which experiences are more likely to be...
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