MacBook Neo comes under fire in AMD's latest marketing campaign — but it's a poorly thought-out attack
- AMD has a new marketing campaign criticizing the MacBook Neo
- The main thrust of the argument is that the Neo fails as a gaming laptop
- That's a highly confusing angle to take, seeing as this isn't what MacBooks are about – and especially not the budget-friendly Neo
AMD appears to be getting defensive about its Windows 11 laptops and the threat posed by Apple's MacBook Neo.
Tom's Hardware noticed that AMD has a new marketing campaign that intends to take the Neo down a notch or two, promoting the benefits of Ryzen AI CPUs instead.
AMD insists that: "The competition made compromises. You don't have to." It then adds that: "Everything MacBook Neo leaves out, built in with AMD Ryzen AI processors."
The main thrust of the compromise messaging is that the MacBook Neo isn't up to scratch for gaming. AMD notes that 15 of the top 20 PC...
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