Anthropic’s new Claude feature is quietly selling you on AI

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At a time when AI backlash and data center protests are making headlines, Anthropic’s Claude is rolling out a new feature that subtly makes the case for why you should keep using it.

On Thursday, the company introduced “Reflect,” a built-in dashboard that lets you track and visualize how you use Claude and your broader AI habits. On the surface, it’s an analytics feature that offers insights into what sort of topics you’ve discussed, your overall usage patterns, and what kinds of tasks you tend to turn to AI for help with.

But Reflect’s larger purpose is about shaping how users think about AI itself. It does so by framing Claude as both a highly-utilized productivity tool and a part of your everyday workflow, as well as a technology that can be used mindfully.

While Claude Reflect doesn’t go so far as to quantify how much time you’ve saved on...

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