‘We believe voice is the future… When the era of AI comes in, a lot of the interaction between the watch or the app with consumers will change’ — Why Coros is betting on voice to be the key to beating Apple and Garmin
Coros has been launching sports watches and wearables for less than ten years. In that time it’s done enough good to see its name mentioned in the same sentence as the best Garmin watches, Polar and Suunto models.
Whether that’s hitting the sweet spot for price, features and performance with watches like the Coros Pace 4 or rolling out big software features, Coros is making ground on competition that has been around for much longer.
Like those brands, Coros is always looking at what’s next to ensure it remains in the sports wearable conversation for many years to come. In 2025, Coros launched the Coros Nomad, an outdoor watch that became its first to include a microphone. Since then, mics have been added to its Pace 4 and Apex 4 watches.
Microphones popping up on sports watches isn’t unique to Coros. Garmin’s Venu 2 Plus, launched in...
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