Lessons from the VMwars – nothing virtual about the Broadcom vs Tesco slugfest
Never get involved in a land war in Asia. Also, don't pick a contract fight with a monster of the art
The legal battle between Broadcom and Tesco isn't so much a contract dispute as a serial TV drama. An aggressive organization takes over a renowned operation with blue chip clientele, and puts the squeeze on. Prices go up, customers are encouraged to move to new products if they know what's good for them, and the old ways are shredded.
The new mob reckons it has customers locked in. Their tentacles reach deep into the heart of corporate IT infrastructure, and who wants the trauma of a heart transplant when you can still pay for the medicine, right? Lots of little people will move on, even some of the big fish, but who cares. Triple the cost and lose half the customers, and you're still up on the deal. Eat...
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