Know Your Agent - Experian's position on trust for AI commerce

Cast your mind back to the early to mid-90s, and as the Internet burst into public consciousness, it seemed hard to imagine that this virtual platform would be where you would shop for groceries, clothing, travel, insurance or services from the local government. The thought of carrying out banking online, or through a similarly newish mobile phone seemed preposterous. Yet today that is exactly what each and every one of us does. Pure online banks deliver a far better service than the old stalwarts of high and main street.

A similar moment of system change is upon us once again; transacting through AI seems odd. Why? Because the same obstacles that faced the Internet back in the 90s currently exist for AI: there is a lack of trust, but a group of financial and technology services companies is betting that just as the Internet transformed shopping, so too will AI....

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