John Ternus hypes ‘huge launch next week’ in first memo as Apple CEO
In Brief
12:45 PM PDT · September 1, 2026
John Ternus has officially taken the reins as Apple CEO, succeeding Tim Cook, who held the role for fifteen years.
The company’s former senior Vice President of Hardware Engineering, Ternus enters the CEO role at a critical time for Apple. On September 9, the company will host its annual iPhone event, which is rumored to include the launch of Apple’s first foldable iPhone. Apple is also expected to roll out its new-and-improved Siri AI more broadly, which marks an important opportunity for the company to position Siri as an equal to chatbots like OpenAI’s ChatGPT or Anthropic’s Claude.
“We have a huge launch next week that’s going to be phenomenal,” Ternus wrote in a memo to staffon Tuesday, according to Bloomberg. “I’m just as excited about what lies beyond that, including the incredible products already in the works and...
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