Nothing Says AI’s Next Big Breakthrough Lies in Productivity Tools
As the tech industry hunts for the gadget that will bring AI into everyday life, Nothing is arguing that the search is premature. The company says the real opportunity today lies in productivity tools, and that the breakthrough consumer device will only follow once those tools have matured.
The iPhone came late in the story
Nothing points out that the iPhone was the end point of roughly thirty years of progress, which began with pagers clipped to doctors’ belts and ended with a powerful computer in every pocket. In its view, AI is still at the very beginning of that journey and remains largely confined to a chat box. Consumer demand for AI exists in a few niches, the company says, but it is small compared with demand from knowledge work. Pendants, pins, glasses and companion gadgets, it suggests, are chasing the payoff before the groundwork is done. When AI’s...
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