Jet2 signs multi-year deal with Adobe to personalise holidays with agentic AI
Jet2, the UK’s largest tour operator and, by its own count, its third-largest airline, has signed a multi-year partnership with Adobe to personalize holiday offers, recommendations, and support for its 10 million myJet2 customers using agentic AI.
Jet2 will run Adobe CX Enterprise, the agentic platform Adobe introduced in April, with its CX Enterprise Coworker tool at the center.
Coworker coordinates AI agents that help Jet2 staff produce personalized, on-brand material across applications, and sits within Adobe’s customer experience business.
The system will make recommendations by taking into account each traveler’s preferences and booking history; for instance, one person will see suggestions for family resorts, another will receive ideas for city breaks, and those already overseas can get daily itineraries for their trip.
Adobe will also provide Jet2 with a single profile for each of myJet2’s customers. This profile enables the airline and the tour operator to send offers...
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