'It’s a grand experiment': Bluebird president on the Twitter revival platform that's now called 'Tweet' — and why it won't be using that blue bird
Twitter is not back, and we'll surely never see the likes of it again. In its place, we have X, and now, Tweet.app. You can be forgiven for the confusion. Many who still use X think their posts are tweets, but the still-pay-to-play platform from Bluebird, Inc. is now called Tweet.
It's a tale far too rich to contain in, say, a classic 140-character tweet, but I'll attempt to unpack it here, with insights from Bluebird, Inc. President and General Counsel Stephen Coates.
"I call it the 'Tweenix,' " Coates tells me, after I noted that Tweet.app's new blue logo looks a little like a phoenix. The imagery is apt. It signifies classic Twitter rising from the ashes, but also Bluebird's initial success and then failure to revive 'Twitter', before ultimately launching Tweet.app a few weeks ago.
Two years ago, Bluebird began the skunkworks project to revive Twitter, a...
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