Is your business not showing up in AI overviews? Trustpilot thinks it could be because you're not doing this one…

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  • Brands with no Trustpilot account only appeared in 1% of AI-generated answers
  • Review and trust platforms are the second-most cited source type
  • Relevance, recency and ranking are vital in a good GEO strategy

Trustpilot claims businesses could effectively be “invisible” in AI-generated answers if they fail to build visible trust signals through customer reviews and engagement, indicating a new post-SEO era.

While optimizing for search engines remains key, generative engine optimization (GEO) has introduced yet more challenges for companies looking to survive in 2026 and beyond.

According to Trustpilot’s research, only those with active review profiles are most likely to appear in AI results per the analysis of 800K answers across ChatGPT, Gemini, Perplexity and Google’s AI Mode.

Reviews could revolutionize your business

The alarming data reveals brands with no Trustpilot presence were cited in just 1% of AI-generated answers. Conversely, those with 80+ reviews were cited in...

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