Introducing "Token Proof of Work"
For fifteen years, every contact form, every submission box, every "get in touch" widget on the web has run on one quiet assumption: a person is typing on the other end. That assumption is running out of runway fast, and most of the web isn't ready for it.
Agents are starting to fill out forms, submit listings, and message support inboxes on behalf of their users — sometimes with WebMCP, sometimes just by driving a browser. That's mostly good news. But it opens a door that spam has been trying to kick down for decades: what happens when writing a convincing, personalized message costs nothing?
Spam was always an economics problem
Email spam works because sending an email is free. The one expense that used to keep volume in check — actually composing something — is now free too. A language model can produce ten thousand unique, fluent, plausible messages...
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