'Instinct becomes the backup plan instead of the default': How marketers can beat data overload to make…
The challenge for marketers has quickly shifted from not having enough data to make informed decisions to having so much data that it becomes nearly impossible to organize, present, and act on it in any meaningful way.
I had the opportunity to talk to Tara Robertson, Chief Marketing Officer at Bitly, to get her insight into how modern businesses can better understand what data really matters, how to collect it, and how to move away from making 'gut-feel' decisions that could be costing your business.
Interview with:
Interview by:
How is AI changing how potential customers interact with marketing content?
AI has changed the early stages of the customer journey pretty significantly. People still want to make informed purchase decisions, but increasingly, they’re researching and comparing options inside AI toolsand LLMs rather than exclusively clicking through a traditional search results page. That creates a much bigger “dark funnel” for...
Copyright of this story solely belongs to techradar.com. To see the full text click HERE
