Instagram Is a Streaming Service Now
“Our belief here is that entertainment and creativity are not limited to a three-minute video,” Tessa Lyons, vice president of product at Instagram, tells WIRED. She wants to build the “best place for social entertainment” with this overhaul of Instagram video. The social media platform may soon feel like a streaming service, as more viewers watch longer videos on their big screen.
Instagram is also expanding its creator tools for turning Reels into episodic content. “We want to be able to say, ‘Wow, Reece loved episode 3. So, as soon as episode 4 drops, we've got to make sure to show it to him,’” Lyons says. This Reels feature, called “Series,” is already available for some creators in the app, and it's being tested for TV viewing as well.
Instagram is focused on the experience of watching videos on your TV. It's hunting for ways to make that TV experience...
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