TECH NEWS

The retail data problem: Why better decisions start with better product information

By Sameer Kanodia, Vice Chairman and CEO, Lumina Datamatics & TNQTech

Retail is getting smarter, and shoppers are already changing their shopping behaviour. AI is gradually helping consumers discover products, compare options and make purchase decisions. In many ways, “Hey AI, please tell me what to buy?” is becoming a new question for everyday shopping, with technology emerging as a new shopping assistant.

At the NIQ Insight Summit India 2026, 92% of surveyed urban Indian shoppers said they had used at least one AI tool while shopping in the previous month. Another 87% were comfortable receiving AI-powered product recommendations, while 93% expressed interest in using AI to manage household shopping in the future. Retailers are moving just as quickly, with 96% reporting current AI usage and plans to maintain or expand it. As AI becomes part of everyday retail, the quality of the product information behind these decisions matters more...

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