India’s $100 billion GCC ecosystem enters a new phase of AI-led transformation
India’s Global Capability Center (GCC) ecosystem is entering a transformative phase, moving beyond its traditional role as a cost-efficiency engine to become a strategic driver of innovation, enterprise value, and digital transformation. According to a joint report by Nasscom and Zinnov, India’s GCC market has grown into a nearly $100 billion ecosystem, with more than 2,100 GCCs employing over 2.36 million professionals. As emerging technologies such as agentic AI and autonomous systems redefine enterprise operations, organizations are increasingly looking at GCCs as hubs for AI-driven innovation, business agility, and large-scale value creation.
However, this evolution brings a new set of challenges. Existing GCCs, many of which were originally designed with a focus on operational efficiency, are now required to transform into intelligent, AI-led centers capable of delivering strategic business outcomes. At the same time, multinational enterprises establishing new GCCs in India are seeking the right blend of talent, technology, operating...
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