TECH NEWS

How to Reinvent Your Company Without Starting Over

Leaders who pivot their business models successfully in the face of disruption identify deep competencies that can be repurposed in a new strategy.

Khaled Soufani and Samsurin WelchSeptember 09, 2026Reading Time: 13 min

Summary:

Companies have a better likelihood of effecting a successful corporate reinvention if they don’t try to build from scratch or protect their ...

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How does a fossil fuel company become the world’s largest developer of offshore wind? How does a software company written off for missing the mobile revolution become one of the world’s most valuable companies in the age of AI? Ørsted and Microsoft have faced a puzzle familiar to many leaders: When technological, regulatory, and societal shifts redraw the basis of competition, reinvention is no longer optional, but the path forward is far from obvious.

Reinvention has been a key concern in business strategy. Stories of startups disrupting markets are...

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Leaders who pivot their business models successfully in the face of disruption identify deep competencies that can be repurposed in a new strategy.

Read more

Euno, whose platform reconstructs data flow, meaning, health, and more across data environments to give agents context, raised a $23M Series A led by N47

The LattePanda Mu Ultra Brings Intel's Core Ultra 5, 7 to the Intelligent Edge

Embrace Moody Fall Vibes With Up to 61% Off Phillips Hue Smart Lights at Woot

Upgrade Your Desk With This Samsung 4K Monitor at a Record-Low Price of $200