How to build an AI-first firm that wins the next decade

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The strategic case for AI transformation in professional services has been made. The performance gap between AI-enabled firms and their peers is already showing up in the numbers — utilization rates, EBITDA margins, revenue per consultant — and it keeps widening. Most services leaders have internalized that reality.

What most are still working through is the execution. How do you actually build the operating model, the talent base, and the asset stack that lets your firm compete in this environment?

That's the harder problem, and the opportunity to get it right is narrowing quickly.

The competitive map is being redrawn

Before getting to the playbook it's worth taking stock of who's in the room now, because the competitive landscape has changed considerably.

Traditional services firms are no longer competing only against each other. AI model companies, cloud platform providers, application and data vendors, and a rising generation of AI-native services...

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