How Many Electrolytes Should You Be Taking, and Can You Have Too Many?
Electrolyte powders, dissolvable tablets, and trendy ready-to-drink waters have graduated from the pockets of athletes to one of wellness’s buzziest categories.
And it’s a crowded market, worth an estimated $39 billion globally in 2025 and forecast to double within the next decade. Much of the growth has been fueled by wellness trends and influencer-fronted hype cycles, like Prime Hydration, created by YouTubers Logan Paul and KSI, which the company claimed pushed past $1 billion in sales in a single year. In other internet corners, dozens of celebrity and podcaster-adjacent brands are all promising a means of optimizing your way to hydration.
These products are marketed as daily essentials for everyone—from office workers to gym regulars—promising to combat brain fog, improve skin, banish fatigue, and aid recovery. Here’s everything you need to know about the electrolyte obsession, and when these products are actually worth buying.
What Are Electrolytes?
Electrolytes are essential...
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