How Essity transformed their B2B e-commerce platform on a global scale - an SAP Commerce Cloud story
Let's say you are a global consumer products brand - and you see big opportunities in transforming B2B e-commerce, while adding B2C channels.
Ah, but there's a catch. You're already knee-deep in a global, ERP-driven transformation - in this case, SAP S/4HANA. And: you've learned the hard way that there are big downsides to a local approach to CX. You need a global CX template that makes new experiences viable across regions. But how do you get buy-in?
Essity's global CX rollout - not to be overshadowed by S/4HANA
That's exactly the situation faced by Essity, a global hygiene and health company that produces an array of consumer goods, including personal care, health and medical products.
At SAP Sapphire 2026 in Orlando, I caught up with two members of Essity's CX implementation team. After the event, we continued that conversation, and delved into their results to date.
When...
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