Honeyjar offers AI tools to improve PR and comms at every company
Journalists, entrepreneurs, and even some public relations professionals will tell you that the PR process is broken (buy me a drink sometime, and I’ll give you my rant). But could AI actually make things better?
Honeyjar, which will be attending this week’s TechCrunch Disrupt as part of the Startup Battlefield 200, wants to use AI to make the expertise and judgment of the best PR pros available to everyone, including founders who have no idea where to start.
The startup’s founders, CEO Michelle Masek and Chief Communications Officer Nadia Jamshidi, certainly fit the bill when it comes to PR expertise. They’ve both spent decades in the field, doing in-house communications and working at agencies. Masek recently served as senior vice president of marketing and communications for Ev Williams’ venture firm, Obvious Ventures.
As Masek described the challenges involved in “helping with the why and when of comms...
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