CMO Chronicles: Snowflake’s Anish Thambi on Owning the Outcome, First-Party Data and Elevating Work with AI
Marketing is not a cost centre; it is a business function that does marketing. Anish Thambi has arrived at that belief after 20 years in marketing, and at Snowflake he sees it expressed in one phrase: “Always Own the Outcome.”
Anish is Head of Marketing, India, at Snowflake. An Electronics Engineer by training, he was fascinated by technology and the pace of innovation across the industry. A mentor from his Management Trainee days saw a marketer in him and encouraged him to take the leap. As he puts it, he didn’t so much choose marketing as marketing chose him.
In this edition of CMO Chronicles, Anish reflects on why revenue solves all problems and everything else is an enablement cost, how Snowflake CoWork turns hours of reporting into natural-language prompts, why privacy frameworks are a prerequisite for accurate measurement, and how a comment at the inaugural Snowflake World Tour in...
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