Here's Why Apple's Mac Studio Has Become So Expensive

A big part of the story is soaring memory and storage prices, but other factors come into play as well.

Steve Dent for Engadget

If you want to run AI models locally or do high-end Hollywood VFX on Apple products, the Mac Studio is now your only solution. Equipped with a M5 Max or M5 Ultra processor, Apple's compact but powerful desktop delivers gobs of performance both alone and working in a cluster.

There's just one issue: the price. In 18 months since the last model, the M5 Max's base price has increased by $500 to $2,500, while the M5 Ultra starts at $5,500, up $1,500 from the M3 Ultra model. Those bumps go well beyond what's typical for Apple device upgrades. So why is that? A big part of the story is soaring memory and storage prices, but hedging and profit margins might come into play as well.

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