California will fine creators $5,000 a post for hidden political ads
“I was hearing from people in the campaign world that there’s this new strategy of paying political influencers to post content,” said Marc Berman, the California assemblyman. “Some were good about disclosure and others were a bit fast and loose.”
His bill is now law. Gavin Newsom signed AB 1130 on Saturday. In California, paid political posts that hide the payment now carry a $5,000 fine each.
The state has required those disclosures since 2023. Until now it could not punish anyone for skipping them. AB 1130 changes that. It hands the Fair Political Practices Commission the power to impose administrative, civil or criminal penalties. The commission can also refer a violation to law enforcement as a potential misdemeanour.
Ken Bensinger reported the law for the New York Times. He wrote on X that a wilful violation could carry up to a year in prison.
What the law actually...
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