Hate giving blood? Samsung’s latest VR demo will help you meditate while donating — and it’s given me…

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  • Samsung's XR headset will help you meditate while giving blood
  • Employees recently tried the demo, and it'll be available at AWE
  • Further expansions are already planned

There are plenty of things in life we know we should be doing but don’t for one reason or another — like eating more vegetables, exercising several times a week, giving our time to good causes, or reading a good book. But for one such activity, giving blood, Samsung and healthcare company Abbott have just showcased a way to make it a bit more bearable: immersive meditation.

To mark World Blood Donor Day, Samsung employees in South Korea had the opportunity to give blood while experiencing immersive meditation, and the company plans to expand the program globally, with events scheduled for the US and Malaysia.

One such activation is happening in just a few days. Attendees at Augmented World Expo in Long Beach, California,...

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