Has LinkedIn Become the New Business Newspaper?
Do business people read the pink papers anymore?
Maybe they do, but they certainly engage with LinkedIn and read everything they need to know about what's happening in their world there. How did this change come about? In the early years of the new millennium, when LinkedIn was launched, it was an online platform to showcase your resume-something that allowed professionals to place their credentials in front of would-be recruiters. It also helped you network with your colleagues and other peers.
Over the past two decades and more, LinkedIn has become much more than that. It is the definitive space for exchanging ideas, insights, and more among business and thought leaders, entrepreneurs, and professionals. This is where content becomes a medium to express, profess, educate, learn, enhance clout, and grow brands. It is not surprising that it is so, given that LinkedIn has more than a billion users, making...
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