AI is set to change entertainment from content discovery to intelligent orchestration
The challenge facing India’s streaming ecosystem is no longer simply about making more content available. With consumers navigating multiple OTT platforms, live television services, connected devices and increasingly fragmented content catalogues, discovery is becoming as important as availability.
For technology leaders, this is creating a different problem: how to understand not just what consumers have watched, but what they may want to watch at a particular moment, across different devices, languages and household contexts.
Artificial intelligence is emerging as a key technology in addressing this challenge. Rather than relying only on conventional metadata and keyword-based search, AI can bring together content intelligence, behavioural signals and contextual information to create a more personalised entertainment experience.
In an exclusive interaction with Express Computer, Uttam Tiwari, CTO, VZY, Dish TV Group, discusses how AI is reshaping content discovery, why the entertainment experience needs an intelligence layer, the architectural challenges of serving diverse...
Copyright of this story solely belongs to www.expresscomputer.in. To see the full text click HERE
