Graph technologies underpin Yahoo system of action
As enterprises adopt agentic AI, they need to shift from reactive systems of intelligence to proactive systems of action to equip the agents they’re building with the context and performance they need, plus regulator-grade accountability, where every decision is explainable and auditable.
At Google Cloud Next ‘26, we discuss how our Agentic Data Cloud enables a system of action, and Yahoo’s digital media buying platform is a compelling example of this vision. Yahoo partnered with Google Cloud to build its Seller Agent digital media buying platform using Google Data Cloud graph technologies. Seller Agent condenses multi-week manual processes into fully governed, live campaigns that can be executed in just seconds. Ultimately, this agentic platform serves as a powerful blueprint for multiple industries, demonstrating that autonomous systems can operate at remarkable speed while remaining strictly accountable.
"Yahoo's mission is to be a trusted guide through the digital world. In partnership...
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