Google’s upcoming Pixel phones are for the fans, even if its launch event isn’t
Last year’s Made by Google event for the Pixel 10 resembled a late night talk show, complete with Jimmy Fallon as host, and it aired an hour after the phones were revealed. Spec dives and executive appearances were replaced with celebrity cameos and awkward skits, to the confusion of many diehard Pixel fans. But it served its purpose in reaching a broader audience: Last year’s stream racked up 8.4 million viewers on YouTube; the launch the year before only managed 1.4 million.
This year, Google has only escalated matters. For tomorrow evening’s livestream, Fallon has been replaced by Trevor Noah, who will lead a “stacked” lineup of celebrities including basketball star Stephen Curry, podcaster Alex Cooper, and DJ Peggy Gou. What the event won’t have is many surprises. While the launch event kicks off at 6PM ET, the Google Store’s preorder countdown is set to end eight...
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