Google’s rivals line up for damages after landmark EU fine

https://media.thenextweb.com/2026/06/Google-mockup.avif

Less than a week after Brussels handed Google its first Digital Markets Act penalty, the company’s competitors are already turning the ruling into ammunition.

The European Commission fined Google €890mn on 23 July, roughly $1bn at current rates, and the rivals who have spent years chasing the search giant through European courts now see the infringement finding as fresh leverage in a fast-growing pile of private damages claims.

The fine itself splits into €460mn for favouring Google’s own shopping results over those of competitors and €430mn for stopping app developers from steering users away from Google Play.

It was the penalty Brussels had spent months preparing, and it lands on a company already carrying a record €4.1bn Android fine and more than €10bn in earlier European antitrust penalties.

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