Customer engagement in B2B sales - the future is agentic
The B2B sales process has transformed in recent years, spurred on by agentic AI developments.
These always-on systems identify sales cues and act in real-time, alongside automating orchestration and timely cross-business interactions, reducing latency.
Intelligent, critical thinking-led AI debriefs are also helping sales representatives capture customer insight.
Managing Partner & CEO of Oraczen.
In this model, AI underpins a hyper personalized, efficient and timely B2B sales experience which ensures every customer interaction is captured, understood and acted on.
The sales process: why traditional feels transactional
Business-to-business (B2B) sales experience looks and feels dated in this era of hyper personalized consumer selling. Sales representatives continue to record information within CRM platforms after any customer or prospect interaction, but this traditional method means that depth of information is limited to customer names, key dates, completed sales and other basic details.
This process ends up lacking the depth of the human touch and...
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