Google Wants Its AI to Be Your 'Fun' Personal Shopper

Google has a massive, constantly refreshed "shopping graph" that tracks more than 60 billion product listings, and it wants to turn its AI on that giant catalog to help you find the right product for the right price.

At its Google I/O annual developers conference Tuesday, the company revealed a handful of new features that aim to turn a typical Google search into a personal shopper experience driven by agentic AI.

Suresh Ganapathy, Google's senior director of consumer shopping, told reporters ahead of I/O that he hopes the AI tools create shopping experiences that feel "fun and powerful and intelligent."

Letting AI do the hard part of shopping

The announcements at I/O focus on making agent-driven commerce seamless across discovery, purchase and post-purchase tasks.

"On the shopping side, I'm really looking forward to a world where shopping feels really fun," Ganapathy said. "We keep hearing from shoppers that they really...

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