Google Is Watermarking AI Content: What Impact Does It Have on SEO?
Perhaps unknown to many, Google has been watermarking AI content across audio, video, and images since August 2023 and text since 14th May, 2024 using its Synth ID technology. This is used on all its AI models and AI programs.
While this technology was previously available only to select journalists and media professionals, it has been available to anyone worldwide since October 6th, allowing them to determine whether any images, video, or audio are AI-generated. This will come as a major relief to hapless original content creators, besides helping consumers of content make meaningful and better-informed decisions across the board with regard to its trustworthiness.
In fact, the impact of Google Synth has been humongous already, which can be gauged by the fact that as many as 180 billion images and videos, as well as 240,000 years of audio content, have been watermarked.
For those in the content creation,...
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