Enterprise hits and misses - AI outcomes are elusive, the human review tax is BS, and enterprises need an AI playbook
diginomica picks - my top stories on diginomica this week:
- Connecting with the store - how Kroger has avoided the mistake of neglecting the offline asset aspect of the retail omni-channel equation - Stuart checks in on Kroger's omni-machinations, and finds them... Pretty good! Oh, and if you've ready as many breathless agentic commerce predictions as I have, you gotta love this from Stuart: "people like to shop in stores." Go figure!
- Time for Marketing Automation to move on! Here comes a new platform - will be it be your fave?Barb presses the question - and looks at an upstart vendor doing things differently: "Marketing Automation certainly does need to change. But Miller is right. Most legacy MAPs have a ton of technical debt they can’t get out from under. Which means the AI they build into their platforms will always be adjacent to the existing technology...
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