Google Drops Price of Its Highest-Tier AI Plan as Gemini Gets More Powerful

Google is lowering the price of its most expensive AI subscription as it expands Gemini into more parts of the web and Android.

At Google I/O on Tuesday, Google said its highest-limit AI Ultra plan will drop from $250 to $200 a month. The subscription gives people access to Google's most advanced Gemini tools and higher usage caps. The company is also introducing a new $100 Ultra plan for subscribers who want advanced Gemini features without the maximum limits.

The pricing update comes as Google prepares to roll out Gemini Spark, an AI assistant-style tool designed to help people complete tasks across apps and the web. Josh Woodward, vice president of Google Labs, Gemini app and AI Studio teams, said Spark will connect to Chrome and later show live updates and task progress through a new Android interface called Android Halo.

"Soon, Gemini Spark will also be able to...

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