Google Degrades European Search Results To Avoid Massive EU Fines
Google has rolled out Search changes in Europe that it openly admits will degrade the user experience, framing the quality drop as an unavoidable side effect of aligning with strict European Union antitrust mandates. The move is intended to avoid potentially massive daily fines under the EU's Digital Markets Act (ACT) after previously being slapped with a pair of fines totaling €890 million (around $1.02 billion in U.S. currency).
Those fines targeted two core pillars of Google's lucrative business, including a €430 million penalty for Play Store practices that Brussels determined ran afoul of the DMA, and a bigger €460 million fine related to Google's Search business.
"Google displays its own services more prominently in search results, including at the top of the search results page or by using enhanced visuals and filters, while similar third-party services do not have the same prominence," the regulatory body said at the time.
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