TECH NEWS

G.Skill Fires Back At DDR5 Expo ULL Memory Price Gap Criticism

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Memory maker G.Skill caught some heat after its new memory kits supporting AMD's EXPO Ultra Low Latency (ULL) profiles debuted at eye-watering prices as high as $1,099.99 for 32GB (2x16GB) of DDR5-6000 RAM. Even though memory is expensive these days, paying over a grand for just 32GB is a surefire way to induce sticker shock. According to G.Skill, however, it's not a greedy markup but a reflection of the crazy market conditions.

Let's backtrack a moment. At Computex just a few weeks ago, AMD introduced EXPO ULL, which builds on its EXPO technology. Like Intel's Extreme Memory Profile (XMP) technology, EXPO enables automatic memory overclocks so users do not need to play around with settings or become overwhelmed with fine-tuning various memory options in the BIOS. The key is to invest in a good motherboard that plays nice with EXPO ULL settings, and board makers are busy updating firmware...

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