From 'Awareness Economy' to 'Intelligence Economy' and the prospect of a $100 billion revenue stream - OpenAI's Denise Dresser takes OpenAI's ad pitch to the Mad Men in Cannes
OpenAI founder and CEO Sam Altman once famously declared that having advertising inside ChatGPT would be a “last resort”, insisting:
I kind of hate ads just as an aesthetic choice. I think ads needed to happen on the internet for a bunch of reasons, to get it going, but it’s a momentary industry. The world is richer now. I like that people pay for ChatGPT and know that the answers they’re getting are not influenced by advertisers.
But that was 2024, a lifetime ago in AI hype cycle terms. How times change - and how quickly shameless pivots can be executed when there's money being left on the table. Back in April, OpenAI told investors that it expects to generate around $2.5 billion in advertising revenue this year, with that projected to rise to $100 billion by 2030. That ambition was articulated only a few weeks after the firm began...
Copyright of this story solely belongs to diginomica.com. To see the full text click HERE
