Friend re-launches its AI pendant with a speaker that talks to you, for twice the price
David Imel is a technology reporter who has been covering the industry since 2007. He co-hosts the Waveform podcast with MKBHD. A former engineer, he now specializes in topics like computational photography and social media protocols.
Do you remember Friend? The Friend that launched an AI pendant, spent $1.8 million of its $2.5 million to acquire friend.com, and plastered the NYC subway with ads promoting artificial companionship?
Yeah well, if you didn’t remember, Friend is back. And now, it’s twice the price.
This morning, Friend launched a new adshowing two people talking to their Friend pendants about very personal life problems. It didn’t say it explicitly, but the ad showcased a new feature the pendant now includes: a speaker. Before, Friend would only message back to you, but now, it will talk to you, too. For some reason, the addition of that feature is apparently worth $120, as...
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