Ford’s Q2 US sales fell 10.3% as EV sales dropped 40.7% and an aluminium shortage hit F-Series trucks

https://media.thenextweb.com/2026/07/ford-q2-sales-decline-ev-drop-f-series.avif

TL;DR

Ford’s Q2 US sales dropped 10.3% to 549,200 vehicles. EV sales fell 40.7%. F-Series fell 11% due to aluminium supply fires. Ford expects recovery in H2.

Ford reported a 10.3% decline in US new vehicle sales for the second quarter, selling 549,200 vehicles compared with 612,095 a year earlier. Pure EV sales plunged 40.7% year on year. F-Series truck sales, including the F-150, fell 11% after Ford’s top aluminium supplier suffered two factory fires late last year that disrupted production.

Ford said customer demand for the F-Series remains high and that the sales decline reflects “a retiming of commercial production following last year’s aluminium supply shortages.” The company expects supply to recover more fully in the second half. The F-Series remained America’s top-selling truck despite the drop. Ford estimates its US retail market share rose 0.2 percentage points year on year to 12.3%.

The results slightly beat...

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