Focal just unveiled a stunning-looking in-car SUV audio system with 14 speakers, a 'Power Flower' subwoofer…

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  • Focal teams up with DS Automobiles
  • Jointly unveil DS No 7, new electric SUV
  • Said SUV has an advanced sound system to turn audiophile heads

You might know the brand from its beloved Focal Bathys headphones, or more recently for its expensive floor-standing speakers, but Focal is also making great strides in another musical arena: automotive.

The company has teamed up with car company DS Automobiles to unveil a brand-new audiophile-adjacent car: the DS No 7.

I'm no automotive journalist, but even I can tell you that this is a partially- or fully-electric SUV which seats four people comfortably and — given the 14 Focal speakers that'll be dotted around them — rather happily too, I'd venture.

The electric model costs £49,190 (about $66,000, AU$100,000, though DS Automobiles doesn't sell in those regions) while the hybrid one goes for £38,290 (roughly $52,000, AU$80,000). Although that may sound pretty pricey,...

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